Intelligent Audience Buying

 October 17, 2011

It's no surprise that Advertising Age has dedicated an entire issue to the topic of audiences. When properly applied, audience targeting allows advertisers to create a 360-degree profile of their consumer base, discover who their visitors really are and identify "hidden" audiences and what they spend their time doing online.

In a recent study by Collective, audience data and targeting were ranked as the most important component of online brand campaigns by marketing executives, with nearly two thirds of marketing executives favoring data-driven audience targeting as their preferred way of reaching their prospect. 

To read the full report, click here.