Results
Collective Ad Index
 
Clickthrough Rate
Average Interaction Time
Average Interaction Rate
Campaign Volume
  • High Marks
    Interaction Rate and Interaction Time
  • Provider
    Atlas
  • Targeting
    Retargeting
  • Insight
    Harrah’s casino campaign successfully pairs retargeting of visitors to the Harrah’s website with a compelling call to action (discounted rooms), resulting in high indices across the board.

 

The Collective Ad Index uses a proprietary algorithm that calculates based on benchmarks seen across the Collective Network. Average Interaction time is measured in seconds. Campaign volume is millions of impressions served.

 

Creative