Watch: Joe Apprendi Talks Mergers and Acquisitions at IAB

June 21, 2011

Collective CEO Joe Apprendi spoke to the display advertising landscape at IAB's Innovation Days in light of Collective's recent acquisitions of Oggi Finogi and Web TV Enterprise. Apprendi underscores the interest of brand marketers and advertisers to have access to efficient audience buying. 

After the panel, an IAB reporter interviewed Joe on what he looks for when considering future acquisitions.